Promotion
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Agencies
Bud Light Gives Rock Paper Scissors Olympics Aura
The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing.
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Agencies
AT&T Puts ‘American Idol’ Fans in Picture
AT&T is looking to draw wireless customers who are “American Idol” fans into the spirit of the show with a picture framing promo.
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Agencies
Smoothie King Blends in with Crowds at Live Events
Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months.
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Agencies
Sharper Image Accepts Gift Card Again, But with Stiff Rules
The Sharper Image is back to accepting gift cards, following its Chapter 11 bankruptcy filing last month. But the chain has added some stiff rules to its redemption policy.
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Agencies
Loop’d Network Starts Ski Community with Giveaways
Loop’d Network is launching an online ski community with a series of monthly giveaways of autographed gear from an X Games star.
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Agencies
Jockey Brings Back ‘Underwars’ Contest, Campus Tour
Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering
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Agencies
Johnsonville Sausage Kicks Off Grilling Season Early
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.
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Agencies
MasterCard Takes New “Priceless’ Tact
MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage.
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Agencies
Forensics Equipment Placed on “CSI” TV Show
Cue the liquid handling DNA workstation.
The featured performers in investigative forensic police shows are not just the scientists delving into details about DNA matching.
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Agencies
Mrs. Fields Cookies Offers Sweet Spin on Corporate Gifts: Q&A
Nothing says ‘thank you’ like a fresh-baked cookie. That’s part of Mrs. Fields Cookies’ bread and butter, a firm that has been offering a corporate gifting program for employee rewards for the last 13 years. Since 2005, sales have increased about 50%.