Promotion
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Agencies
LA Moms Get Sneak Peek at Baby Fashions via Event
Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants.
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Agencies
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.
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Agencies
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray.
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Agencies
Starbucks Creates New Customer Experience
Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales.
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Agencies
Dreyer’s Offers CDs with In-Store Purchase
Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD.
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Agencies
Nickelodeon Amuse Park Opens at Mall of America
Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.
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Agencies
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.
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Agencies
Hershey’s Adds Rewards to Earnhardt-Branded Bars
Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay.
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Agencies
Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program.
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Agencies
Vesdia Names Holmquist as CMO
Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post.