Promotion
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Agencies
Burger King Puts New Spin on Sandwich via Whopper Bar
Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.
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Agencies
Flagging Economy Could Boost Coupon Use: Survey
When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping.
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Agencies
Sweet Whiff of Politics
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach
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Agencies
Spike TV Revs for Stars Wars Saga Airing
Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.
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Agencies
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Agencies
MLB Stages National Baseball Card Giveaway
In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.
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Agencies
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.
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Agencies
NBA Plots Pre-Season European Tour
The National Basketball Association unveiled plans for another whirlwind pre-season exhibition tour of Europe with four teams hitting continental hardwood in October.
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Agencies
Dr Pepper Pledges Free Pop if Axl Rose Puts Out
Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.
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Agencies
HarperCollins to Narnia Fans: Read, then Watch
In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.