Promotion

• Agencies

  Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest

  More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.

• Agencies

  NBC, Liberty Mutual Forge Marketing Partnership

  NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.

• Agencies

  Burger King Renews Latino Music Contest

  Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.

• Agencies

  Wal-Mart Goes Green with Earth Month Campaign

  As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.

• Agencies

  Nestlé Uses Prank to Promote Branded Comedy Network

  Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.

• Agencies

  Land O Lakes to End Rewards Program

  Land O Lakes is ending its Real Rewards program after less than a year.

  The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June.

• Agencies

  Chockstone Spawns SingleSwipe Loyalty Play

  Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.

• Agencies

  Gift Card Packaging Drive Card Purchases

  Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found.

• Agencies

  Bon-Ton Swaps Coupons for Clothes

  Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive.

  Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated.

• Agencies

  Leverage Offers Gift Cards Tied to NCAA Tourney

  As teams advanced through the National Collegiate Athletic Association Men’s Basketball Tournament brackets, Leverage Inc. has been offering free gift cards in graduating values for active LeverageCard.com users.