Promotion
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Agencies
Rewards That Count
Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.
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Agencies
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign
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Agencies
Lord and Taylor Hires Former Home Depot CMO
Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.
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Agencies
Tommy Hilfiger, Sony BMG Launch TommyTV
Tommy Hilfiger has launched TommyTV in collaboration with Sony BMG to present live concert performances online from the ongoing Hilfiger Sessions series along with archived footage of past performances.
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Agencies
“Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.
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Agencies
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show
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Agencies
Promotional Products Sales Hits Record at $19.6 Billion
Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI).
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Agencies
IdeaEdge to Develop Social Network Gift Card
IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card.
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Agencies
Baseball Fans Score Deal at Detroit Marriott Hotels
Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels.
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Agencies
Postscripts
BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.