Promotion

• Agencies

  Rewarding Redemption

  My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn’t rested on its laurels

• Agencies

  Recession Rewards

  The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers

• Agencies

  Blogging 101

  Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

• Agencies

  Eyeballs All the Same

  Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast

• Agencies

  What a Ride

  Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald’s, Frito-Lay and JCPenney. He’s seen the business not

• Agencies

  Dr Pepper Teams with Supervalu, Kroger to Promote ‘Indy’ Flick

  Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”

• Agencies

  Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness

  Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.

• Agencies

  Delta Starts Rewards Program for Fidelity Investors

  Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity

• Agencies

  Retailers Go After Economic Stimulus Rebate Dollars

  Retailers want a big chunk of the economic stimulus rebate checks that began mailing this week, and they are offering lucrative incentives to bring people into stores

• Agencies

  California Pizza Kitchen Rolls Out Thank You Program

  California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes