Promotion

• Agencies

  McDonald’s to Sample 8 Million New Chicken Dishes

  McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.

• Agencies

  Taco Bueno Takes Mobile Couponing Chain-wide

  All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.

• Agencies

  Turner Turns on truTV Vignettes for Fox Film

  Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”

• Agencies

  Samsung, Voig.com Crown NYC ‘Guitar Hero Champ

  In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game

• Agencies

  Virgin Mobile Sponsoring Third Music Festival

  Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore

• Agencies

  Robeks Kicks Off Campaign with Free Smoothies Offer

  Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from

• Agencies

  7-Eleven Pushes Slurpee with Video Game Promo

  7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

• Agencies

  AutoTrader.com Runs Sweeps to Push ‘Speed Racer’

  AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.

• Agencies

  A Midtown Castle for The Tudors

  To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium

• Agencies

  Toaster On Wheels

  In the old days bakeries used to make home deliveries for bread. Mrs Baird’s Bakeries is sort of reviving the tradition in celebration of its 100th year