Promotion
-
Agencies
Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric
-
Agencies
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon
-
Agencies
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.
-
Agencies
Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle.
-
Agencies
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.
-
Agencies
Univision Scores Branding Deals for Soccer Show
Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut.
-
Agencies
Linens n’ Things to Honor Gift Cards Despite Bankruptcy Filing
Linens Holding Co., the parent of Linens ‘n Things, said it will continue to honor gift cards in all of its stores, despite last week’s filing for Chapter 11 bankruptcy protection.
-
Agencies
Octagon Hires VP for Music and Entertainment Group
Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group.
-
Agencies
Mercedes-Benz Plays Role in ‘Sex and the City’
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”
-
Agencies
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.