Promotion

• Agencies

  Chrysler Offers Fixed Gas Prices with Auto Deals

  Chrysler is offering car buyers fixed prices at the gas pump for the next three years if they purchase a new car through June 2

• Agencies

  New Products, Offers Abound at NYIRR Show

  Exhibitors were pushing their new products last week at the New York Incentives Rewards & Recognition Show with a focus on customization and indulgence

• Agencies

  NBC, GM Plot Product Integration Deal for Fall Drama

  Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast

• Agencies

  American Express Offers ‘Spring Fling’ Gift Card Promo

  American Express launched its third in-store promotion last week, offering customers a freebie if they buy two gift cards

• Agencies

  Best Western Celebrates Loyalty with Anniversary Contest, Sweeps

  Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000

• Agencies

  Clear Channel Gives Lyrics to Listeners, Video to Advertisers

  Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.

• Agencies

  Golf Score Drives Special Wachovia Savings Rate

  Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts

• Agencies

  Postscripts

  MCDONALD’S: has rolled out its latest Happy Meal premium toys this time tied to Warner Bros. Pictures’ and Village Roadshow Pictures’ live action film, “Speed Racer.” The collection includes

• Agencies

  NBC Holds Soggy Summer Lineup Event

  Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting

• Agencies

  Coke Preps Multilingual U.S. Promo for Beijing Games

  Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging