Promotion

• Agencies

  WE TV Turns People Into ‘Bridezillas’

  Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.

• Agencies

  Maybelline Tour Offers Beauty Advice, Samples

  To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.

• Agencies

  Frito-Lay, McGraw Spice up Fritos’ Product Launch

  Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips.

• Agencies

  Macy’s Partners with FAO Schwarz

  Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years.

• Agencies

  Burger King Backs Jonas Brothers Tour

  Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”

• Agencies

  Zoom Stages Office Rallies to Spark NBA Gear Sales

  Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week.

• Agencies

  Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger

  Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.

• Agencies

  WNBA Jerseys to Carry McDonald’s Logo in Season Openers

  Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.

• Agencies

  Dunkin’ Donuts Offers Second Iced Coffee Giveaway

  Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.

• Agencies

  Mall Magic: Sampling Where It’s At

  Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it’s not stopping people from visiting the mall where they’ve grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are.