Promotion

• Agencies

  Everlast Brands Shadow Boxing Classes

  Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country

• Agencies

  GM, Discovery to Plant Short-Form Doc Spots on Planet Green

  GM is tying its eco-friendly wagons to Discovery’s Planet Green network, co-producing documentary-style ad spots that expound on the auto maker’s environment-conscious strategies

• Agencies

  News Brief

  HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves

• Agencies

  Collaboration Key in Shopper Marketing: PMA Study

  When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

• Agencies

  History Hits NASCAR Tracks with ‘Ice Road Truckers’

  History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

• Agencies

  HBO Lets Voters Punch Hanging Chads in ‘Recount’ Replay

  HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday

• Agencies

  Denny’s Brings Back Birthday Meal Program in Arizona

  Denny’s Arizona-area restaurants are renewing an old-time favorite—the company’s birthday meal program—to reward loyalty customers and boost sales.

• Agencies

  Amstel Light’s Freewheeling Campaign Takes Manhattan

  Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.

• Agencies

  Sampling, Coupons Influential in Cereal Shopping: Survey

  When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

• Agencies

  Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps

  Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.