Promotion

• Agencies

  DIC Seals Digital Distribution Deal with Vivendi

  If you’ve missed Inspector Gadget’s gadgets, you’ll be able to see them both on the Web or on a podcast very soon.

• Agencies

  TBS Is Down with Def Jam to Hype ‘House of Payne’

  TBS is playing for viral viewership response for its second season of “House of Payne” based on buzz about an original song from Def Jam Recordings’ Chrisette Michele in a music video featuring the show’s cast

• Agencies

  SC Johnson Issues Warning of Fake Consumer Rewards Program

  SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program.

• Agencies

  Hershey’s Promotes Bliss via Experiential Party

  The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products.

• Agencies

  AT&T a Text Winner in “Idol” Season Seven

  The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites.

• Agencies

  Stop & Shop Runs 10% Discount to Boost Business

  Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.

• Agencies

  Wyndham Boosts Rewards Program with New Name, Sweeps

  Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.

• Agencies

  Hilton Auctions A Trip to the Tony Awards

  Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid

• Agencies

  Meijer Stores to Boost Licensed Jeep Products via Sweepstakes

  Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment

• Agencies

  Postscripts

  WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It