Promotion
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Agencies
Vespa Drives “Get Smart” Sweeps with Subway
When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves
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Agencies
S&K Menswear Celebrates Father’s Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body.
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Agencies
Brand Weaver
It’s the epitome of what the entertainment business calls a show meaning TV, computer and mobile phone. When DEA agent Lucky Chance takes off in his Dodge
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Agencies
Viva Beisbol
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans
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Agencies
Buzz Lightyear Takes Off on NASA Educational Mission
Buzz Lightyear will finally realize his mission to go into outer space – for real.
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Agencies
Apparel, Entertainment Top Mom’s Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel
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Agencies
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.
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Agencies
Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.
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Agencies
ESPN Rides NBA RV Tour Into Finals
ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series.
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Agencies
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.