Promotion
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Agencies
IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.
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Agencies
McMahon Makes Million Dollar Pitch for WWE Viewers
World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.
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Agencies
New York State Pushes Tourism with Film Competition
New York officials are searching for filmmakers of all backgrounds to create videos explaining why they love the state in a short film competition.
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Agencies
Sci Fi Plotline to Play on TV and Video Game
In a new variation on media migration, Sci Fi plans to debut a dramatic series and simultaneously release a video game companion to engage viewers as role players in the unfolding drama.
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Agencies
Kraft’s Athenos Ties First Movie Promo to ‘Mamma Mia’
Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”
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Agencies
Cold Stone Offers New Yorkers Downtown Discounts via Mobile Coupons
A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.
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Agencies
Nick Sets Slime Tour to Music, Puts Slime Online
Nickelodeon is giving its third annual ‘Slime Across America Tour’ musical accompaniment and interactive green slime features online.
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Agencies
Hasbro Taps Riley as VP of Entertainment Marketing
Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position.
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Agencies
Davie Brown Wins Work for Hyundai Genesis
Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.
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Agencies
TBS Slots Revlon, Match.com Micro-Series in ‘Sex’
TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight.