Promotion

• Agencies

  Six Flags Floats Buy-One Get-One-Free Admission Deal

  As the price of gas keeps rising with the temperature, Six Flags America is offering a buy-one, get-one-free deal on admissions at most of its regional theme parks through July

• Agencies

  Promos & Incentives Postscripts

  MCDONALD’S: is linking its latest Happy Meal toy premiums to DreamWorks Animation SKG, Inc.’s “Kung Fun Panda film. SEASTONE: a specialty gift card packaging provider is teaming up with Walt Disney to launch the Walt Disney Collection for gift card packaging

• Agencies

  Sears/Rite Aid Offer Gas Incentives to Boost Sales

  Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales.

  Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

• Agencies

  Parenting Magazine Offers Cash Back with Online Rewards Program

  Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases

• Agencies

  Pepsi Aims Celeb Dads Booklet at African-Americans

  Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.

• Agencies

  7-Eleven, Kmart, Burger King, Push ‘Hulk’

  Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.

• Agencies

  Dos Equis Puts Cold to Work with Cooler Promotion

  Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth.

• Agencies

  7-Eleven Kicks off Summer of Slurpee Campaign

  7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds.

• Agencies

  Simon Malls Stirs up Kids’ Cooking Event

  Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.

• Agencies

  MLB Plans All-Star Parade, Plants Lady Libertys

  Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium