Promotion

• Agencies

  Dr Pepper’s Prescription for the Energy-Starved: Venom

  The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand.

• Agencies

  Live from Licensing Show: Hasbro Hypes Nerf with Largest Licensing Program to Date

  The Entertainment and Licensing division of Hasbro, Inc. is launching one of its largest programs to support the Nerf brand with a new look and feel.

• Agencies

  Scrubbing Bubbles Pushes Products in Canada via Tour

  SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.

• Agencies

  Marketing Arm Wins AOR for GameStop

  GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.

• Agencies

  Alltel, State Farm, Sonic in Triple Play for TBS Integrations

  Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.

• Agencies

  Live from Licensing Show: Pink Panther Linked to Komen for the Cure

  MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure.

• Agencies

  Credit Cards Offering Rewards May be Less Than Satisfying: Survey

  Tight restrictions and confusing rules hamper many credit card holders from reaping their rewards, a recent study found

• Agencies

  Live from Licensing Show: Warner Bros. and Safeway Launch Food Line

  Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages

• Agencies

  Hershey Runs Sweeps Tied to Batman Movie

  The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen

• Agencies

  Kimpton Hotels Cover Airline Baggage Costs

  Travelers who incur airline baggage fees on vacation departure flights can recoup some of that cost on arrival if their final destination is at a Kimpton Hotel