Promotion
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Agencies
Hostess 100-Calorie Packs Pushes ‘Mamma Mia’
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas
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Agencies
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes.
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Agencies
WWE Hypes Million-Dollar Giveaway at Times Square Event
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities
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Agencies
NBC Pushes its Gas Pump Profile
NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets.
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Agencies
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand
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Agencies
TNT ‘RaceBuddy’ Revs NASCAR Web Content
TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season.
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Agencies
Vaseline Documentary Highlights People’s “Skin” Stories
Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.
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Agencies
Denny’s Pushes Late Night Menu with Marketing Blitz
In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food.
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Agencies
Nutrisoda Invites Thirsty to Plant a Virtual Tree
Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.
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Agencies
Octagon Hires Neidl as Group Director for Multicultural Marketing
Octagon has named Matt Neidl to the position of group director of its multicultural marketing division.