Promotion
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Agencies
Ford Flex Plays Dual Role with Telemundo
The Ford Flex is playing two roles in a Telemundo campaign, showing up in a TV/Web novella and sponsoring a lifestyle site.
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Agencies
Coke Adds Coffee Kick to Full Throttle Energy Line
Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend.
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Agencies
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount
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Agencies
Beautiful Bovines
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in
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Agencies
Wise Snacks Hits the Streets with Baseball-Themed Sampling Effort
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.
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Agencies
NBC Twins Olympics and ‘Mummy’ In Media Blitz
NBC Universal is staging a multi-venue blitz and a multi-network ‘takeover,’ matching “The Mummy” with Olympics athletes.
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Agencies
7UP, Celebrity Chef Team up for a Winning Recipe
Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.
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Agencies
Hilton HHonors Offers Free Concert Tickets to Thank Members
Hilton Hotels Corp. is rewarding members of its loyalty program with free concerts for qualifying hotel stays this summer
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Agencies
Good Housekeeping Rewards Readers with Cash Back Awards
Good Housekeeping is the latest consumer magazine to roll out a new incentive program, which rewards loyal readers with cash back for online purchases
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Agencies
Promotional Product Sales Peak at $19.5 Billion: Study
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year.