Promotion
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Agencies
BJ’s Restaurants Names New CMO
BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.
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Agencies
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.
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Agencies
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”
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Agencies
Daytona Win for Coke Driver Means Free Zero
Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5.
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Agencies
Safeway Names New CMO
Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.
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Agencies
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.
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Agencies
LeBron James Plays in Nickelodeon Big Green Game
NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.
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Agencies
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space
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Agencies
A Helping Hand
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization
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Agencies
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in