Promotion
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Agencies
Kodak Helps Revive ‘Mummy’ in NASCAR Race
Eastman Kodak sought to spark interest in Universal Pictures’ latest “Mummy” release by putting that moniker and a special paint scheme on its sponsored stock car in the NASCAR Sprint Cup Series race at Chicagoland Speedway last Saturday
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Agencies
Westin Hotels Hires Davie Brown Entertainment
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.
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Agencies
Truth.com Offers Smoke-free Music Downloads, CDs
The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.
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Agencies
MLB Poised for Big Hit with All-Star FanFest
Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today
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Agencies
Davie Brown Entertainment Teams with Westin Hotels
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.
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Agencies
Kmart Brings ‘Dark Knight’ to Stores
Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”
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Agencies
Dodge Runs ‘Lucky Chance’ Sweepstakes
The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously.
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Agencies
Blockbuster Names Brinker’s Johnson as Marketing Chief
Movie rental chain Blockbuster has named Rebeca Johnson as chief marketing officer.
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Agencies
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion
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Agencies
T.G.I. Friday’s to Launch New Rewards Program
T.G.I. Friday’s is rolling out a new program that rewards frequent customers with free food and unique perks to enhance the chain’s guest experience