Promotion
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Agencies
Jewelry Sweepstakes Hypes Hallmark Channel Movie
Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress
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Agencies
American Eagle Outfitters Trades T-Shirts for Jean Try-Outs
American Eagle Outfitters is driving store visits with an offer for a T-shirt to customers who try on a pair of AE jeans
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Agencies
Simon Malls Rolls Out Olympic-Themed Gift Cards
Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers
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Agencies
Expedia Offers Hotel Rates Cuts, Gas Cards for Travelers
Expedia is offering deep discounts of up to 50% on hotel reservations and prepaid gas cards to encourage travelers to make summer vacation plans
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Agencies
George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of China
The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China
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Agencies
More Consumers Clipping Digital Coupons: Survey
The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research
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Agencies
Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour
Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.
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Agencies
Saputo Teams with Crayola for Gift with Purchase
Saputo’s is running a gift with purchase promotion tied to the back-to-school period with Crayola for its Frigo Cheese Heads product
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Agencies
Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report -
Agencies
Gather.com Offers Rewards for New Members
Online social network Gather.com is giving its reward program members extra incentives to recruit friends and colleagues to join the site