Promotion
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Agencies
Coupons Offer Good Incentives in Tight Economy: Survey
Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.
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Agencies
Dollar, Thrifty Offer Prepaid Tolls with Florida Rentals
Looking to boost fall and early winter car rental rates among “snowbirds” who go south early in the season, Dollar Rent A Car and Thrifty Car Rental are offering prepaid tolls with rental deals in Florida
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Agencies
Delta Creates New Loyalty Program Post
Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs
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Agencies
Postscripts
SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends
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Agencies
A.C. Moore Launches New Customer Loyalty Program
Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits
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Agencies
MySpace Names Brands Sponsoring Its Free Music
McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week
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Agencies
MTV2, Time Warner Team Up for Rock Battle NYC
MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall
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Agencies
TNT Launches Latest Micro-Series with Acura
TNT is carrying on its branded micro-series strategy with the debut last week of crime thriller “Blank Slate,” sponsored by Acura, with two more short-form dramas coming soon
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Agencies
MTV, HP Tool ‘Engine Room’ for TV and Web
MTV and Hewlett-Packard are debuting a short-form reality series on air and online next week, featuring a group of PC-savvy competitors vying for a shot at big money in the latest form of branded entertainment
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Agencies
Target Brings Pop-Up Stores to Manhattan
Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise