Promotion
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Agencies
Netflix Popcorn Bowl Winners Set World Record
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes
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Agencies
Fox News Launches YouTube Election Channel
Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming
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Agencies
Macy’s Toasts 150 Years with Events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events
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Agencies
NHL Stages Concerts, Fan Fest to Launch Season
The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week
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Agencies
Alltel Targets Latinos with Dia de Los Muertos Concert
Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans
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Agencies
NBA Expands Marketing Partnerships for European Tour
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners
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Agencies
Lifetime, Max Factor Seek Outstanding Make-Up Artist
Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor
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Agencies
Gas Card Supplier Offers ‘Tank Support’ to Vets
Gift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces, to help take the sting out of gas prices in the civilian world
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Agencies
Halloween Spending to Hit $5.7 Million: NRF
Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey
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Agencies
Hoop Dreams
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events