Promotion
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Agencies
European Players Score in NBA Jersey Sales
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season
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Agencies
Hilton and Martell Pair for Exclusive Auction
Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”
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Agencies
Citibank Sweeps Aims to Draw New Customers
Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points
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Agencies
Automaker Incentive Costs Show Annual Rise, Monthly Drop: Report
The average cost of automaker incentives was $2,801 per vehicle sold in September, representing an 18% increase, $444 higher than the average cost in September 2007, according to a report from Edmunds.com
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Agencies
Postscripts
T.G.I. FRIDAY’S: restaurants have added another incentive to boost membership of its Give Me More Stripes Program
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Agencies
Cheerios Offers Books by the Bowlful
For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion
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Agencies
Family Dollar Promotes Flur to Exec VP
Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing
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Agencies
Food Network Takes Star Chefs to the Aisles
The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets
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Agencies
Former Sony MBG Exec Moves to Momentum Worldwide
Momentum Worldwide has hired Joe DiMuro as executive vice president of music and entertainment.
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Agencies
Newcastle Brown Ale to Debut Guy’s Guide
Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway