Promotion

• Agencies

  ING NYC Marathon Sponsor Field Grows, Adds Contests

  The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

• Agencies

  Stolen Base at World Series Means Free Tacos for All

  Taco Bell is playing up its sponsorship of Major League Baseball with a replay of a promo that will give everyone in the U.S. a free taco if a player in the upcoming World Series steals a base

• Agencies

  CBS.com Creates Social Viewing Rooms

  CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time

• Agencies

  Ed McMahon Rapping for FreeCreditReport.com

  FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos

• Agencies

  Best Buy Opens in Malls

  Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available

• Agencies

  Walmart Pumps Up Volume for AC/DC Release

  Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years

• Agencies

  Redenbacher Popcorn Pushes Rebate Promo with TV Spots

  ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series

• Agencies

  MTV, CNN Stage Veterans Concert, Rights Campaign

  MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights

• Agencies

  Starburst Goes After College Kids with New Candy

  Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour

• Agencies

  mtvU Starts Cross-Country Race Series with Ford

  mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize