Promotion
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Agencies
P&I Postscript
SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program
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Agencies
AirTrans Airways Extends Deal with Hertz
AirTrans Airways has signed a three-year deal with Hertz Corp. that enables frequent flyers to continue scoring points with their car rentals
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Agencies
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game
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Agencies
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos
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Agencies
Activision Runs TV, Viral Video ‘Guitar Hero’ Ads
Activision is running ads on TV and online featuring celebrity “Guitar Hero” combos plugging into the “Guitar Hero World Tour” video game
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Agencies
NBC Offers ’30 Rock’ Downloads via TV Guide
NBC is cashing in on Tina Fey’s notoriety for her Sarah Palin shtick. The network is offering a free iTunes download of the show “30 Rock,” which Fey co-stars on, to TV Guide readers with the current issue
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Agencies
A World Series Stolen Base Means Free Tacos
It didn’t take long for Taco Bell to have to live up to its promise to give free tacos to anyone who wants one if a World Series player stole a base.
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Agencies
Ryan Adams Album Gets Preview on iLike
A new album from Ryan Adams & the Cardinals is getting airplay online through the iLike social music site one week ahead of its release date
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Agencies
AutoTrader.com Extends Its Ride with NBA
AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season.
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Agencies
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao