Privacy

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  Facts & Figures

  Data Privacy Concerns on Rise: Report

  Over half of U.S. consumers—67 percent—are ready for stricter data privacy
  regulations such as GDPR, according to a new survey.

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  Data & Analytics

  Dropbox Draws Academic Ire Over Data Sharing for Study

  Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

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  Agencies

  Brands Take Control of Their Data to Reset Privacy

  Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.

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  Data & Analytics

  The Risks of Not Following Data Use Guidelines

  If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.