Nonprofit Marketing

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  Cause Marketing

  St. Jude Children’s Hospital Returns to Super Bowl to Connect With New Audiences

  St. Jude is returning to the Super Bowl with a different focus. Here’s how it hopes the Big Game will help achieve its goals.

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  Campaigns

  Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign

  Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.

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  Demand Gen

  CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

  Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she’s keeping her eye on, and more.