News Briefs

• News Briefs

  DOMINO’S PIZZA: locations in Southern California will offer customer incentives when Michael Waltrip has a top 10 finish in any NASCAR NEXTEL Cup Series

• News Briefs

  SESAME WORKSHOP: has formed a partnership of Japanese companies called Sesame Street Partners Japan (SSPJ) to feature Elmo, Big Bird, Cookie Monster and

• News Briefs

  RAWLINGS: the softball equipment producer, has inked a cash sponsorship deal with the National Pro Fastpitch softball league to use NPF team names and

• News Briefs

  LEXUS: and The New Yorker magazine have teamed up to bring five cinematic events to five cities across the U.S. Beginning this March, invited guests in

• News Briefs

  UNILEVER MEXICO: has agreed to sell its edible oils and white fats business to a Mexican subsidiary of Associated British Foods Plc, for $110 million

• News Briefs

  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has inked a licensing agreement with Seattle-based Da Vinci Gourmet, to produce Kahlua flavored syrups. Da Vinci

• News Briefs

  DRAFT CHICAGO: has named Joe Gallo as senior VP- group creative director. Most recently Gallo worked as a strategic creative consultant for Alberto Culver

• News Briefs

  BANDAI AMERICA, INC.: Cypress, CA, named Ryan Partnership, Los Angeles, promotion agency of record. Ryan will handle national promotions for Bandai toy

• News Briefs

  NICKELODEON: brought its multi-year, national “Let’s Just Play” campaign to Miami on Feb. 21 with a park-wide game day and festival for kids and parents

• News Briefs

  MINUTE MAID: has added three new flavors of its low-calorie juice drinks called Minute Maid Light. In addition to lemonade, raspberry passion, mango tropical