News Briefs
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News Briefs
HORIZON ORGANIC: will tour California supermarkets to distribute samples and educational info as families gear up for back-to-school lunchbox season. The Horizon Organic Van will visit 40 stores from through Sept. 1, sampling milk, yogurt and cheese. …
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News Briefs
THE CHILDREN’S ADVERTISING REVIEW UNIT: of the Council of Better Business Bureaus, Inc., has found that an ad for Activision Publishing Inc.’s video game Over the Hedge, is misleading to children. The ad, which aired on Nickelodeon, showed a mock …
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News Briefs
VERIZON: kicks off its sponsorship of the 2006 Asian Pacific American Film in Washington, DC with a nationwide video-trailer contest. Amateur filmmakers and directors submit original video spots that celebrate or highlight the spirit of the Asian …
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News Briefs
VOLVO CARS OF NORTH AMERICA: will convene the final leg of its global treasure hunt promotion tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest on Aug. 6. Seven finalists will be taken to a secret location somewhere in the world where the …
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News Briefs
DUNKIN’ DONUTS: and JetBlue Airways have teamed up in a new sweepstakes dangling free airline seats to consumers who register their Dunkin’ Donuts loyalty cards online. Consumers who register their cards at DunkinDonuts.com will be entered into a …
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News Briefs
STAPLES: Boston, will reprise its design contest, Staples Invention Quest, for the third year. Entrants submit their inventions of new office supplies; the winners will be produced and sold in Staples stores in early 2007. Alan Taylor Communications, …
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News Briefs
NOBLE: Chicago, won two projects from…MILLER BREWING CO.: tapped Arc Worldwide, Chicago, to handle…
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News Briefs
HYUNDAI MOTOR AMERICA: has launched a new Spanish-language ad campaign themed…BEN AND JERRY’S: has added a new product to grocery and…
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News Briefs
REEBOK: has signed a multi-year partnership with actress…STARWOOD HOTELS & RESORTS: has named Matt Ouimet as…
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News Briefs
WISE FOODS: teams up again with Modell’s Sporting Goods for a…MATTEL BRAND CONSUMER PRODUCTS: has signed the…