News Briefs

• News Briefs

  SHOCK COFFEE: has “pimped” out two Hummers and…BUENA VISTA GAMES: is bringing ABC’s popular TV show…FOSSIL, INC.: has teamed up with the…

• News Briefs

  GENERAL MILLS’ YOPLAIT: brand signed a five-year deal to extend its…BEAM GLOBAL SPIRITS & WINE, INC.: has named The Licensing Co. of North America, as…

• News Briefs

  TOYOTA FINANCIAL SERVICES: and mtvU have launched a…WATERSMOLITOR: has morphed from a promotion agency into a…

• News Briefs

  ESPN: will cease its…THE HISTORY CHANNEL: and Invent Now, a division of National Investor Hall of Fame Foundation, are…MASTERCARD WORLDWIDE: has extended its relationship with…

• News Briefs

  SPONGEBOB SQUAREPANTS: the carton character known for his bright yellow hue, is…MASTERCARD WORLDWIDE: has extended its sponsorship agreement with…

• News Briefs

  CATAPULT MARKETING: has named Kevin Hopper as…USM&P: the event management and retail activation agency of The Marketing Arm network, has…

• News Briefs

  COMMERCE BANK: with branches across the East Coast, has ordered…BAILEYS ORIGINAL IRISH CREAM: has selected Millennium Salon in Los Angeles as…

• News Briefs

  LATINA MAGAZINE: New York, last week began a…JAKKS PACIFIC, INC.: has signed a licensing agreement with…

• News Briefs

  CBS: will promote its fall TV lineup through…MATTEL: has launched a new licensing partnership with…THE BRAVO GROUP: Miami, and WPP Group’s media shop Mediadge:cia, New York, have…EPRIZE: an interactive promotion agency based in Pleasant Ridge, MI, has…

• News Briefs

  OLIVE GARDEN: is rolling out its annual…MYSPACE.COM: and Twentieth Century Fox have…ADIDAS: has been named by the..