Micro-Influencer Marketing

• 

  Shopper/Retail

  Sam’s Club Taps Its Members For New Influencer Program

  Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.

• 

  Social

  How Micro-Influencer Programs Will Evolve in 2022

  In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.