Marketing Research

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  Research

  Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset

  According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.

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  AI

  4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights

  AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

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  Data & Analytics

  Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

  Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.