Licensing

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  Shopper/Retail

  Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

  Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.

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  Agencies

  A Little Bot Makes Big Splash for Next “Star Wars”

  In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film