Letters to the Editor
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Letters to the Editor: I’m guessing you made these up, in that I’ve never heard of any of them. 
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Agenciesletters to the editorBETTER OR WORSE? I read Tom Collins’ column about the Hilton ad (The Makeover Maven, April). I really think the ad was worse after he redesigned it. I 
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Letters to the Editor: I’m surprised you didn’t recommend eBay to Deep Tread. Or hasn’t 
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Letters to the Editor: Interesting proposition. I just returned from a freshman orientation 
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Letters to the Editor: Yes, I am guilty of writing about the Hispanic market since the 
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Agenciesletters to the editorALIVE AND KICKING Bob Enlow’s memories of the early days of the Mail Advertising Club of Chicago now the Chicago Association of Direct Marketing are a 
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Letters to the Editor: Too involved – they should just lock him in a room with a repeating soundtrack 
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Letters to the Editor: I too, thought it strange that the DMA decided to award Ben Franklin the 
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Letters to the Editor: Thanks for the Ben Franklin article. Many direct marketing writers have stated 
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Letters to the Editor: I appreciate reading responses to my comments. Actually, they were first made in private