KPIs

• 

  Data & Analytics

  Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics

  Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

• 

  Agencies

  5 Common Mistakes in Setting Brand KPIs

  A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.