Influencer Marketing Archives

AI

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

Shopper/Retail

Diaper Brand Coterie Uses Stores as a Marketing Channel

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.

Influencer Marketing

How John Hancock Uses Video and Influencers to Promote Health And Longevity

Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer.

Influencer Marketing

Influencer Marketing Gets a Makeover with NAD Certification Initiative

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

Influencer Marketing

Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening

While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is preventing even more growth, according to Nate’s Honey’s top marketer. So it turned to collabs to get the word out.

Campaigns

The Hellmann’s Marketing Team Takes on the Sandwich Emoji

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says.

Influencer Marketing

Not Just for the Big Leagues: NIL Scores for Marketers of Every Size

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

Social

Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.