Games
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Agencies
Elizabeth Arden Promotes New Britney Scent with Contest
Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.
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Agencies
AOL to Link Dollar Bills to Online Game
AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.
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Agencies
Crowne Plaza Tees Off with PGA Sponsorship, Sweeps
Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.
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Agencies
Marvel Sweeps Offers Walk-On Movie Role
Marvel Entertainment is giving consumers a new reason to go to the movies.
The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.
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Agencies
Citizens Banks’ NASCAR Tie Drives Checking Account Biz
Citizens Bank is out with a sweepstakes to encourage people to open a checking account.
The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.
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Agencies
Disney Enhances DVD Rewards Program with Movie Tie-in
Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.
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Agencies
Microsoft Launches Xbox TV Series Contest
Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest.
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Agencies
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third
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Agencies
Renuzit Extends Apprentice Tie with Contest
The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.
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Agencies
Heinz Serves Up Ad Contest
Heinz Ketchup is getting consumer fingerprints all over its advertising.
H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge