Games
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Agencies
J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
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Agencies
High School Couple Wins Scholarships for Wearing Duct Tape to Prom
Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.
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Agencies
‘Sesame Street’ Pushes DVD with Contest
Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”
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Agencies
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Agencies
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
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Agencies
Chick-fil-A Launches Cow Photo Contest
Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes
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Agencies
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
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Agencies
Al Gore Launches Worldwide Ad Contest
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.
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Agencies
Smirnoff Searches for Ten Reps to Circle the Globe
Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.
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Agencies
Sprint Puts ‘Who Wants to be a Millionaire’ on Phones
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”