Games
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Agencies
2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company
Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.
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Agencies
2012 PRO Award Winner: The Marketing Arm for GameStop
2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.
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Agencies
Marden-Kane: Sweeps Today All about the Data Security
Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.
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Agencies
How a Small Cheese Maker Uses Rolling Contests to Earn Customers
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
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Agencies
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Agencies
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the
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Agencies
How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
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Agencies
Coupons at Center of $5 Million True Lemon Summer Campaign
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
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Agencies
White Castle UGC Contest, Mobile App Call Out to “Craver Nation”
White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.