Games
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Agencies
2012 PRO Award Finalist: Noise Digital for Tic Tac Canada
A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.
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Agencies
2012 PRO Award Finalist: Prizelogic for Disney Cruise Line
To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.
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Agencies
Marden-Kane: Sweeps Today All about the Data Security
Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.
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Agencies
How a Small Cheese Maker Uses Rolling Contests to Earn Customers
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
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Agencies
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Agencies
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the
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Agencies
How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane
Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.
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Agencies
Coupons at Center of $5 Million True Lemon Summer Campaign
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
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Agencies
White Castle UGC Contest, Mobile App Call Out to “Craver Nation”
White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.