Games
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Agencies
Sesame Workshop Endorses Sunkist Citrus
Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.
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Agencies
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Agencies
PBS Launches Las Vegas DVD Sweeps
To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a …
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Agencies
Starz Launches Trio of Treasures Sweeps
Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …
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Agencies
MasterCard Holiday Sweeps Hits Home
MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …
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Agencies
Tide To Go Sweeps Dangles Apprentice Finale
Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …
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Agencies
Swiss Instant-Win Delivers Prizes by Cell Phone
Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …
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Agencies
History Channel Launches Invention Challenge
Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.
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Agencies
Samsung Plays NFL Sponsorship in Ads, Sweepstakes
Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.
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Agencies
Cottonelle Crooners Boost Sales
Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.