Games

• Agencies

  OLN Races to Tour de France with Sweeps

  To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

• Agencies

  State Farm Backs Idol Tour With Texting Sweeps

  State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.

• Agencies

  Volvo Drives Pirates Promo to Dealerships

  Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.

• Agencies

  Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti

  Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.

• Agencies

  McDonald’s Unlocks Pirates Booty for Happy Meals

  McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.

• Agencies

  Mudd Targets Teens With Call to Action

  Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.

• Agencies

  Starbucks Uses Trivia and Texting in Scavenger Hunt

  Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica.

• Agencies

  Steve & Barry’s Inks Partnership with Universal Movie

  Casual apparel chain Steve’s & Barry’s University Sportswear has launched a new marketing campaign built around Universal Pictures’ upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood.

• Agencies

  Hooters Bikini Contest Draws Anger from Politicians

  The Hooters Restaurant chain, best known for waitresses who serve piles of buffalo wings wearing skimpy, tight-fitting uniforms, has found itself in hot water over a Los Angeles bikini contest to raise funds for charity.

• Agencies

  Chevy Homeruns with All Star Game Promos

  Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.