Games

• Agencies

  Live From the Motivation Show: ABC Replaces Marketing with Content

  Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.

• Agencies

  RadioShack Gets Bang Out of Stones Sponsorship

  RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.

• Agencies

  National Geographic Brings Parks to Grand Central Station

  National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.

• Agencies

  Alltel Brings ‘My Celebrity Circle’ to NFL

  Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.

• Agencies

  Vanity Blends Music With In-Store Sweeps

  Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.

• Agencies

  Smirnoff On a Mission for Best Bond Song Remix

  Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment’s new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.

• Agencies

  NBC, Toyota Pair to Draw Teens to Friday Night Lights

  NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.

• Agencies

  Football and Beef Jerky Set Stage for Instant-Win Game

  Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.

• Agencies

  Crest Sweeps Dangles Trip to Wisteria Lane

  Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.

• Agencies

  Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut

  Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.