Experiential Archives - Page 93 of 216

Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.

If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.

Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.

Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.

Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.