Experiential

• Agencies

  HBO Drives Traffic with Holiday Carolers

  Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.

• Agencies

  Jelly Belly Names Recipe Contest Winner

  Jelly Belly has named a computer expert as the top winner in its Recipe Game

• Agencies

  Dunkin’ Donuts Teams with Hess, Sara Lee

  Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations.

• Agencies

  Macerich Malls Offer Interactive Santa Tracking Stations

  Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey.

• Agencies

  Office Max Brings Back Elf Viral Campaign

  People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.

• Agencies

  Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool

  For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

• Agencies

  Southwest Ads Take Off in BCS Post-Season

  Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

• Agencies

  Dicks Sporting Goods Teams up with Lance Armstrong

  Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.

• Agencies

  Russian News Channel Goes Guerrilla in New York

  A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

• Agencies

  Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

  Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.