Experiential

• Agencies

  Borders Supports Resolutions with In-Store Events

  Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.

• Agencies

  Taco Bell Pitches Healthy Menu via P-O-P, Sampling

  Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

• Agencies

  PromoWorks, Mobile Media Unveil Joint Venture

  PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

• Agencies

  Coca-Cola Makes Moves with ExerciseTV

  Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.

• Agencies

  Cyber Stumping

  In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

• Agencies

  Trekkies Unite

  Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S.

• Agencies

  Slap Shot

  The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

• Agencies

  Tuning In

  Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

• Agencies

  Something To Chew On

  The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

• Agencies

  Steve and Barry’s Uses Celebs to Drive In-Store Traffic

  Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either.