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Macy’s Partners with FAO Schwarz

Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years.

Agencies

Burger King Backs Jonas Brothers Tour

Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”

Agencies

Zoom Stages Office Rallies to Spark NBA Gear Sales

Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week.

Agencies

WNBA Jerseys to Carry McDonald’s Logo in Season Openers

Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.

Agencies

Dunkin’ Donuts Offers Second Iced Coffee Giveaway

Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.

Agencies

NBC Holds Soggy Summer Lineup Event

Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting

Agencies

Coke Preps Multilingual U.S. Promo for Beijing Games

Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging

Agencies

Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric

Agencies

Carvel Sets Fudgie the Whale to Mobile Marketing

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

Agencies