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Hershey’s Promotes Bliss via Experiential Party

The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products.

Stop & Shop Runs 10% Discount to Boost Business

Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.

Agencies

Meijer Stores to Boost Licensed Jeep Products via Sweepstakes

Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment

Agencies

Everlast Brands Shadow Boxing Classes

Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country

Agencies

Collaboration Key in Shopper Marketing: PMA Study

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Agencies

History Hits NASCAR Tracks with ‘Ice Road Truckers’

History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

Agencies

HBO Lets Voters Punch Hanging Chads in ‘Recount’ Replay

HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday

Agencies

Amstel Light’s Freewheeling Campaign Takes Manhattan

Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.

Agencies

Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps

Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

Agencies

Maybelline Tour Offers Beauty Advice, Samples

To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.