Experiential

• Agencies

  BJ’s Restaurants Names New CMO

  BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.

• Agencies

  Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art

  Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”

• Agencies

  Safeway Names New CMO

  Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

• Agencies

  Evinrude Observes Centenary with Moving Museum

  Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.

• Agencies

  Who Let the Dogs Blog?

  On the Internet, no one knows you’re a dog, the cartoon says. But if you’re a dog and don’t care who knows it or a cat comfortable with your feline side

• Agencies

  Sweet Scents

  What do raspberry Danish and candles have in common? Entenmann’s hopes it’s the sweet sound of sales ringing up at the cash register. The company, best

• Agencies

  Mighty Mattel

  How’s this for a cushy job? Richard Dickson became Mattel’s head of global licensing when he signed on as the company’s senior vice president for marketing,

• Agencies

  A Helping Hand

  For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization

• Agencies

  Rest Stop

  Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

• Agencies

  Shelf Help

  Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in