Experiential

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  Limited Edition

  Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver

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  Eco-Friendly

  Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

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  Hot Wheels Rolls Out Anniversary Road Trip

  Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September

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  Fiberwig Hands out 100,000 Mascara Samples

  Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign

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  Amway Reintroduces Vitamin and Skin Care Brands via Tour

  Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics

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  LittleMissMatched Trades Socks for Store Visits

  Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks

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  McDonald’s Pushes Specialty Coffee in Ohio with Promos

  McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items

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  Virgin Megastores Brings Warner Bros. ‘Pop-up’ to Times Square Store

  Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location

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  General Growth Property Hosts ‘Votes Count’ Program

  General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

• Agencies

  7-Eleven, Pepsi Team for “Madden NFL 09” Rollout

  In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.